Samsung Electronics has expanded its digital art library by securing a partnership with the Kunsthistorisches Museum in Vienna. This collaboration introduces 43 high-resolution masterpieces to the Samsung Art Store, allowing owners of compatible television models to display classic works of art in their homes. The new collection is available to users worldwide starting today.
The addition includes a diverse range of historically significant paintings, such as Johannes Vermeer’s The Art of Painting and Gustav Klimt’s Nuda Veritas. The selection also features Giuseppe Arcimboldo’s Summer, alongside iconic views of Venice and Vienna by Canaletto and Bellotto. Several works by Pieter Bruegel the Elder, including The Tower of Babel, are also included in the update, joined by pieces from masters such as Rubens, Velázquez, Caravaggio, Titian, Rembrandt, and Raphael.
These artworks are designed to be displayed on Samsung’s lifestyle-focused televisions, specifically The Frame and The Frame Pro. Beyond these dedicated lifestyle models, the high-resolution files are compatible with select Neo QLED, OLED, and Micro RGB televisions. Samsung emphasizes that the digital reproductions are optimized to maintain color accuracy and detail, aiming to provide a life-like appearance when the screens are used in art mode.
This partnership follows a series of similar collaborations between Samsung and global cultural institutions. The Art Store currently hosts thousands of works from organizations including the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo. By integrating these collections, Samsung continues to position its display hardware as a functional element of home interior design rather than solely a traditional media consumption device.
The expansion of the Art Store library reflects Samsung's ongoing strategy to differentiate its premium television lineup through exclusive content partnerships. As the company continues to grow its digital catalog, users gain access to a broader selection of art periods and styles, which can be curated based on personal preference or interior aesthetics. The Kunsthistorisches Museum collection is now accessible through the standard Art Store interface on supported devices.